wajskol design and communications

Identities

textWhen Siemens planned the launch of a new product in its
financial services division, it turned to Wajskol Inc. for
an integrated identity, advertising and interactive program.

We created the name, SieLink, to convey the essence
of this B-to-B solution that finances business equipment
via the Internet. The first syllable capitalizes on the
strength of the Siemens name while “link” describes the
new service.